VICE · Tennis

Reach begins
with a locked foot

Performance technology for those who want more.

The mechanics

The slip
nobody talks about.

VICE makes performance grip socks and insoles for athletes who've noticed the problem nobody sells a fix for. Designed in New Zealand by a trained osteopath, tested where the margins are thinnest — across the IPL, the BBL and the AFL — and built to sit outside every boot and kit contract you've already signed.

Serve and sprint, the wide ball, the hard stop and recovery. Tennis is a game of last steps, and the last step is always the one that decides whether you get there.

The shoe grips the court. That part works. What moves is the foot inside it.

  • Cotton and blend socks have no mechanical bond to the footbed
  • On the wide ball the foot slides while the shoe stays planted
  • Centimetres of reach, given away on the shot that needed them

No court shoe fixes this, because the shoe was never the problem. It is an interface problem, and it is solved at the sock.

What it costs you

Three things
the slide takes.

01
You lose reach
The wide ball is decided by the last step. A slipping foot quietly shortens it.
02
You lose recovery
Getting back to centre means a hard stop and an instant reverse, both through one foot.
03
You lose the third set
Long matches turn friction into blisters, and blisters into steps you stop taking.
The engineering

How it holds.

44
External Grip panels
Gradient PVC, placed where the foot actually loads.
Zoned
Arch Compression
Graduated through the midfoot. Support where the arch asks for it, give where it doesn't
Reinforced zones
Heel and toe rebuilt at the two points every sock fails first.
Straight answers

Questions worth asking.

Do they work on all court surfaces?
Yes. Surface changes shoe-to-court grip. This addresses foot-to-shoe, which is the same on hard court, clay and grass.
Are they too warm for long matches?
Grip panels are zoned rather than full coverage, so the rest of the sock stays breathable through a long match.
Which cut should I get?
Most tennis players choose ankle or quarter-crew. Crew is there if you prefer the height. All three cuts carry identical grip engineering.
How do I wash them?
Cold machine wash, air dry. Do not tumble dry — heat degrades the grip panels over time.
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Every sport

Same engineering. Different game.